HOSPITALITY DESIGN HOUSTON TEXAS

Residence Inn, San Antonio, TX

Vessi Andreeva — Wed, 04 Aug 2010 22:27:58 +0000

Interior Design Vessi Andreeva and Holly Atwood

Embassy Suites Energy Corridor

Vessi Andreeva — Mon, 26 Apr 2010 00:51:50 +0000

Blaga’s Office

Vessi Andreeva — Sun, 25 Apr 2010 20:42:27 +0000

Residence Inn, San Antonio, TX 2009

Vessi Andreeva — Sun, 25 Apr 2010 20:28:06 +0000

Vessi’s Design School

Vessi Andreeva — Sun, 25 Apr 2010 11:10:08 +0000

Lighting as a Design Element

Lighting or illumination is the intentional application of light to achieve some aesthetic or practical effect. Lighting includes use of both artificial light sources such as lamps and natural illumination of interiors from daylight. Lighting is one of the ways where wisdom and artistry can be applied for a home.

There are three different types of lighting according to decorators design intent, General or Ambient, Accent, and Task lighting.

General lighting

Also known as ambient lighting, general lighting supplies an area with overall, non-specific illumination. General lighting radiates a comfortable level of brightness, enabling people to see and walk about safely. It’s usually accomplished using ceiling or wall-mounted fixtures and recessed or track lighting. A basic form of lighting that replaces sunlight, ambient lighting is fundamental to lighting a home.

Accent lighting

Localized and directional lighting used to highlight or draw attention to a specific area of a room. It is used to give focus to the elements of a space that may need emphasis such as art or antiques.

Task lighting

Lighting directed to a specific area or surface that provides illumination for visual tasks, such as reading, sewing or cooking. It can be provided by recessed and track lighting, portable lighting or pendant lamps. Task lighting should be free of distracting glare and should be bright enough to prevent eyestrain. Task lighting is the best way to improve safety and increase productivity.

How Important is Office Look for Small Business Branding?

Vessi Andreeva — Thu, 25 Mar 2010 10:35:27 +0000

The look of our office lobby is part of the way our clients view our business practices? As we first launch our new business we are trying to establish a clear and differentiated identity among our prospects and customers. This is especially important during challenging economic times when no company can afford to lose a customer or a sale. We must be consistent in the way we represent our business to the world, whether we are talking to the press, writing an industry article, or are inviting a client for a visit in our office. This consistency can help strengthen our brand and build customer trust in the way we conduct business.“Dress for success” is a phrase we are used to hearing over and over again. Success is something we need to learn how to dress for. If the success of you business is what you are after, you must put some effort into the way you look to your clients.

Let’s imagine the following situation:

You are out meeting an important client for the first time. You set up an appointment to meet for lunch at a local restaurant. You have carefully planned the meeting making sure every detail is taken care of. You’ve selected the restaurant with the best reputation, you’ve purchased a new suite to look your best, you made sure you arrived ahead of time and were using your best vocabulary speaking about your company’s good standing in order to impress your client. The client was very satisfied with your effort and is now ready to give you all his business. After lunch he wants to come to your office and sign a few documents in order for you to be able to start conducting business together. You drive back to your office, open the door and invite him in. We will stop here.

How this story ends is really up to … what at this moment?

Embassy Suites, Energy Corridor in Houston TX

Vessi Andreeva — Wed, 24 Feb 2010 18:53:26 +0000

Embassy Suites Hotel Interview

Vessi Andreeva — Sun, 24 Jan 2010 16:45:33 +0000

Embassy Suites Hotel, Energy Corridor, Houston TX

Vessi Andreeva — Thu, 24 Dec 2009 22:31:50 +0000

Client or a Friend

Vessi Andreeva — Tue, 25 Aug 2009 11:07:46 +0000

Starting a new Design business has proven to be anything but an easy task. The mindset transformation from employee to a business owner takes absolutely enormous amount of energy; emotional as well as physical. Sometimes it feels like walking in the dark, trying not to stumble and crash into things. You don’t really want to turn the light ON on your very young business yet, but you have to keep on moving in order to make it work. How do you get this “first client” who will start spreading the good word about you around?

We look for help, emotional support and feedback from our friends so much so that we are willing to make them our first “no charge” customers. We reach to them in hopes for encouragement as well as an opportunity to start doing what we know we can do best: design. We know they will “let us“and by helping them they will help us. But is this as easy as it sounds? Is there a line we must draw between being someone’s friend and the same becoming your client? Is there supposed to be a difference between the way we treat our friends and the way we are to tread our clients? What do we tell our friend that we can’t tell our clients and vice versa. Client or a friend?